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Nick-Working

Portfolio

Interested in what I've done? Here's a curated portfolio illustrating how strategy becomes story and story becomes system. This range of projects belongs to a larger body of collaborations and outcomes delivered over time. Each example reflects the same focus on clarity, cohesion, and impact.

North Star Rebrand Playbook

Brand purpose and positioning strategy
Values, behaviors, and culture alignment
Employee value proposition survey
Messaging architecture and audience frameworks
Brand governance and activation enablement

Go-To-Market Asset Refresh

Service positioning and value proposition development
Sales enablement content development
Competitive analysis and differentiation messaging
Collaboration with design team on layout and visual hierarchy
Brand voice and editorial standards governance
Iteration and optimization based on market response

Image by Israel Andrade

Video: Savills NextGen North America

Narrative strategy and message development
Executive and stakeholder interviews
Scriptwriting, editorial QA, and production oversight
Internal communications strategy and rollout support
Cross-functional coordination with Marketing, Creative, and Leadership

NJSM Strategic Plan Cover.png

New Jersey State Museum Strategic Plan

Strategic planning facilitation and framework development
Vision, mission, and values refinement
Stakeholder interviews and qualitative research
Audience and community engagement analysis
Governance and leadership alignment support
Communications and messaging strategy

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