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Nick Merkelson

Content Strategy and Communications Leader

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Hi, I'm Nick.

As a content and communications strategist, I help organizations translate complex ideas into clear, impactful stories that connect people with purpose.

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I create human-centered messaging that builds trust, strengthens culture, and propels brands forward.

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I've helped global firms clarify "Why us?" during major transformations—aligning teams, customers, and culture around what truly sets them apart.

 

​I thrive where strategy meets creativity, where stories shape business, and where connection drives change.

 

When I'm not crafting stories and solutions, you'll find me scoring goals at the rink, hiking up tall mountains (or bombing down them on a bike), and making sure my family is happy and well fed.

Nicholas Merkelson hiking on Mount Bierstadt, Colorado, with snow-covered slopes and bright mountain light in the background
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Experience

(Let's be honest. It's an abbreviated summary of career highlights.)

Senior Manager, Content and Communications

Savills

Directed North American content and internal communications strategy for a $360M global real estate advisory and investment services firm. Modernized editorial operations and launched integrated storytelling campaigns that unified brand voice, strengthened alignment across services and culture, and accelerated new business opportunities.

Content Marketing Lead, Strategy Consultant,

Lord Cultural Resources

Led organizational strategic planning, community engagement, and heritage management projects for the international authority in museum and cultural-sector planning. Represented the firm on high-profile global engagements, including a multi-city executive conference for museum leaders in Russia.

Content Lead, Collections Management Associate

The Metropolitan Museum of Art

Oversaw collections documentation and recordkeeping at the largest museum in the Western Hemisphere, strengthening global scholarship, expanding public access, and reinforcing the institution's reputation for excellence. Co-founded and led an internal leadership initiative, advancing professional development and employee experience for 200+ members and influencing culture for 1,000+ peers.

Collections Manager

History Associates, Inc.

Led a year-long federal heritage project for the U.S. Department of Transportation, cataloging 3,500+ maritime artifacts and delivering the first comprehensive collections inventory in the U.S. Merchant Marine Academy’s history—ahead of schedule and under budget.

Collections Management and Curatorial Fellow

Coe Hall Historic House Museum

Partnered with executive and curatorial leadership to shape research, collections care, and exhibition development, advancing mission-driven interpretation and preservation of the Coe Family legacy at Planting Fields.

Capabilities

I help organizations find clarity in their message, consistency in their voice, and connection in their brand narratives—building strategies, stories, and systems that produce higher engagement, stronger alignment, and faster go-to-market solutions.

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Content and Communications Strategy

Aligning content with business goals to drive engagement and deliver measurable outcomes. From messaging frameworks to campaign planning, I make storytelling into a strategy— ensuring every content piece has purpose and impact.

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Brand and Narrative Development

Defining and expressing the story behind the brand. I help organizations and leaders articulate who they are, what they stand for, and why it matters—creating a cohesive voice across internal, external, and executive channels.

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Transforming ideas into stories people care about. I lead content programs and creative teams that bring clarity, humanity, and consistency to communications—from enterprise campaigns to internal storytelling moments.

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Systems and Scalable Solutions

Building content operations that actually work. I design workflows, collaboration models, and AI-enabled processes that reduce friction, speed delivery, and keep teams aligned without sacrificing quality or craft.

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Employee and Internal Communications

Navigating moments that matter—growth, transformation, or uncertainty. I craft communications strategies that guide organizations with accessible, empathetic, and confidence messaging, keeping people connected to purpose and progress.

Storytelling and Creative Leadership

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Nick's breadth of expertise allows him to seamlessly connect processes and people, serving as the glue that binds any team.

Let's get in touch

If you need a partner who connects the dots, simplifies complexity, and delivers work that brings bottom-line results, let's talk.

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© 2025 Nick Merkelson.

All rights reserved.

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